Figure 1. Mailer Page One
Figure 2. Mailer Page Two
I have to say, the graphics are pretty impressive. The mailer does have the look and feel of a ballot. They have a great picture of the gazebo on Wilde Lake. It shows a lot of time and effort put into the presentation.
That said, for all the sizzle, there is very little steak here. The “Open the Process” on the exterior of the tri-fold flap has no connection to any of the propaganda on the interior of the flier. What process are they talking about? What specifically needs to be open? Given the flier indicates support for mostly current and former board members, are they currently operating in a “closed” process? I suppose which process, and what needs to be “opened” is ultimately left up to the recipient.
The broad statement that “Together we will enhance & protect our Village Center” does not provide any specifics on how the Village Center is to be enhanced or protected. Given that four of the five candidates listed have been on the Village Board since the Giant closed, I believe a reasonable voter would infer the status quo would be maintained.
One last thing, if you look a little closer at the flier:
Figure 3 Mailer, Detail
C-O-L-U-M-I-B-A? Given that there are five names on this flier, I would have to think that each reviewed the content before allowing their name to be used. So what kind of “community focused leadership” can we expect from those who can’t even identify the correct spelling of the town name? At a minimum, it demonstrates a lack of attention to detail. I encourage all Wilde Lake voters to take this lack of attention to detail, the lack of detail in their platform, and the overemphasis on visuals (as opposed to message) into consideration before voting this year.